Book #1: The Psychology of Persuasion
It is really quite amazing, the downright evil, manipulative, disgusting, and perhaps immoral tactics that people use to manipulate a person psychologically to gain power and control. We humans are a very social breed and because of this we’re all suckers to various psychological influences. Either consciously or subconsciously there are social etiquettes, rules, and procedures that we follow when we interact with each other. This book examines why some people are suckers and fall into the clutches of marketing scams, join religious cults, allow social pressure to influence their decisions, and how the Chinese were the best interrogators of the 20th century. Simply put, my eyes were opened to some of the ways that I have been psychologically influenced in my decision-making process. What’s great about this book is that it not only outlines how these various psychological rules work against us, but it also equips us as humans to be aware and overcome the social “jujitsu” forces that surround us. I recommend this book to anyone; it’s a great tool for human living.
March 6th, 2006 at 12:06 am
ooh… sounds good. I think I’ve heard of it. I’ll add it to my list of books that I’ll read “once I get around to them.” ;p
I think my priorities need rearranging.. lol